Campaigns

Sample Project: A multimedia series in partnership with national digital platform to promote a human-centered approach to nonprofit measurement: client feedback.

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Sponsor

U.S. Foundation

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Content

Commentary from sector leaders on the power of feedback, feedback tools and tactics, and how to make feedback part of the way an organization works.
Video and podcasts with end users, empowered by seeing their feedback applied.
Audio slideshows by experts that explain how to incorporate feedback across operations

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Objective

To make gathering and applying client feedback a social sector measurement norm that complements monitoring and evaluation

Promotion

A coalition of funders and nonprofits committed to the feedback movement equipped with social media and newsletter blurbs to get the word out to constituents as campaign unfolds.

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Timing & Measurement

September 2018 – February 2019

Survey panel of readers and listeners polled at intervals from launch to post-campaign; social and earned media monitoring

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Platforms

National digital platform, philanthropy insight aggregators, earned media.